Access a seasoned marketing pro.
Founded to bridge the gap between enterprise-level marketing expertise and the needs of growing businesses, Peez & Co delivers fractional CMO services that provide strategic marketing leadership exactly when and how you need it.
Meet Piya Choudhury - Founder & Fractional CMO
25 Years of Marketing Excellence in the Trenches
Piya Choudhury brings over 25 years of hands-on marketing leadership experience from top-tier companies including Transurban, Autodesk, SAP, Sage, and Payapps.
Having served diverse industries including Architecture, Engineering, Construction, Manufacturing, NFP, and Professional Services, Piya understands the unique marketing challenges that growing businesses face.
Professional Journey
“The benefit of having been ‘in the business, client-side’ is that I’ve seen the real numbers, owned the targets, lived the strategy and have in the-trenches knowledge to help drive the business forward.”
Some years before Peez & Co
Jan 2022 - Jun 2023
Marketing Director - ANZ & UKI
Payapps (acquired by Autodesk)
Ownership of Payapps' strategy, programs and campaigns that supports the next stage of growth across ANZ and UKI including brand and revenue initiatives.
Oct 2019 - Jan 2022
Marketing Director - APAC
Senior Marketing Manager
Sage
Responsible for the marketing of Sage’s ERP and Financial Management portfolio with a particular focus on building a new cloud line of business, Sage Intacct for Australia and NZ. Define the overall marketing strategy, messaging, customer journeys, marketing mix, investment recommendations and marketing plan aligned with the go-to-market strategy and business goals.
Jul 2018 - Oct 2019
Senior Regional Marketing Lead
SAP
Responsible for in-field marketing programs for cloud portfolios, SAP Ariba and SAP Fieldglass, in Australia and New Zealand. Working closely with local sales leadership, strategic partners and corporate marketing to create the right marketing mix to increase awareness, drive pipeline, accelerate deals, and close business focused on targeting technical and executive audiences.
Responsible for the global marketing strategy for top-of-funnel through to bottom-of-funnel activities targeting Leadership personas for Named Accounts, Enterprise and SMBs within Manufacturing & Automotive segments. In addition, the role involved digital execution of the Leadership Nurture program in North America as the ‘master’ program while ensuring implementation in other markets including UK, Germany, China, Japan and Korea.
Jan 2008 - Jan 2018
Marketing Manager, Global Campaign & Enterprise Program
Autodesk
Mar 2006 - Jun 2008
Marketing Manager
Transurban
Responsible for creating and executing state-centric marketing programs to increase awareness of and generate demand targeting commercial and consumer users for multiple brands such as Hills M2, Westlink M7 and Roam to support revenue projections.
Brands that shaped us.
Principles
behind our work
At Peez & Co., we're passionate about our work and dedicated to making a meaningful impact in everything we do. Our commitment to delivering the best for you is built on four core values that guide every decision and action we take.
Creating Together
Entertaining Curiosity
Driving Impact
Embracing Empathy
