Peez & Co Blog

The go-to-place to help business leaders of SaaS & Tech brands learn about the world of B2B marketing.

Piya Choudhury

4 min read

Key to Growth: Attracting High-Quality Leads in B2B Services

In the competitive arena of B2B services, the difference between stagnation and growth often hinges on one critical factor: the ability...

Piya Choudhury

4 min read

A strong digital presence is critical in driving business growth for SaaS & Tech. Learn how to master the digital landscape.

Piya Choudhury

4 min read

KPIs vs. metrics in SaaS & Tech: Unravel their unique roles, drive data-based decisions, and boost revenue.

Piya Choudhury

4 min read

In a highly competitive environment, especially in SaaS and technology companies where the landscape shifts almost daily, marketing...

Piya Choudhury

5 min read

In business, we often hear the term "cost-centre" associated with marketing. The prevailing idea has been that marketing is an avenue...

Piya Choudhury

3 min read

Marketing Strategy vs. Marketing Tactics: What's the Real Difference? Ah, the ever-present debate in the world of marketing: strategy vs....