Piya Choudhury
Key to Growth: Attracting High-Quality Leads in B2B Services
In the competitive arena of B2B services, the difference between stagnation and growth often hinges on one critical factor: the ability...
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Peez & Co Blog
The go-to-place to help business leaders of SaaS & Tech brands learn about the world of B2B marketing.
Piya Choudhury
- 4 min
Is Your Digital Presence Strong Enough to Boost Your Business Growth?
A strong digital presence is critical in driving business growth for SaaS & Tech. Learn how to master the digital landscape.
Piya Choudhury
- 4 min
KPIs vs. Metrics in Marketing: What Every SaaS & Tech Leader Needs to Know
KPIs vs. metrics in SaaS & Tech: Unravel their unique roles, drive data-based decisions, and boost revenue.
Piya Choudhury
- 4 min
7 Traits of Exceptional SaaS & Tech Marketing Directors
In a highly competitive environment, especially in SaaS and technology companies where the landscape shifts almost daily, marketing...
Piya Choudhury
- 5 min
Redefining Marketing: From Cost-Centre to Strategic Investment
In business, we often hear the term "cost-centre" associated with marketing. The prevailing idea has been that marketing is an avenue...
Piya Choudhury
- 3 min
Why You Can't Win in Marketing Without Distinguishing Strategy from Tactics
Marketing Strategy vs. Marketing Tactics: What's the Real Difference? Ah, the ever-present debate in the world of marketing: strategy vs....
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